H Harun Tuncelli
UI/UX Designer · Remedly

Rebuilding an EHR with two-decade-old design as the only designer in the company.

Sole designer on Remedly's EHR rebuild — a 60–70% reduction in time per task across the practitioner web platform, plus a patient-facing mobile app with gamified intake forms and in-app communication, and a 2019 voice-AI concept for patient-visit data capture that raised funding for the company before ChatGPT existed.

📍 San Diego tuncellih@gmail.com 📞 +1 517 528 6306 🔗 LinkedIn
The journey

Introduction

How Remedly began for me, what we ran into, and what it became.

Remedly was a solid EHR with a 2000s-looking product. The functionality was strong — practice management, charting, billing, patient records all worked. But the visual design dated back to when the CEO had built the original product himself, and the company had carried that styling forward year after year. By the time I joined, the product looked a generation behind what its users expected.

My job was to rebuild it — alone. I was the only designer in the company. A massive EHR with hundreds of pages, no design system, and no documented patterns. I owned the research and stakeholder interviews, the design system from zero, every page redesign, and every conversation with engineering to get the work shipped at pace.

We resolved it by going slowly first, then fast. Before any design work, I cataloged the entire application — every view, every button, every data point — so we wouldn't lose functionality in translation. Then I built a design system to replace the existing components. Then I worked the application page by page, with a daily review loop: design → medical consultant for HIPAA and clinical accuracy → CEO for product strategy → iterate → engineering → user verification.

The shipped product cut time per task by 60 to 70%. The minimalist visual language was chosen to age well — the kind of system that holds up for ten years rather than needing another redesign in three, which mattered for a 20–30-person company that couldn't afford to do this twice. Alongside the EHR, two more things shipped: a patient-facing mobile app with gamified intake and in-app communication, and a 2019 concept for voice-driven patient-visit capture that raised the funding round which kept the company going.

Before any pixels

Pre-product research

Qualitative-heavy research with users, sales, clinical staff, and Remedly's clinical board — plus a competitor teardown of Epic and Cerner — built the action plan that drove every design decision that followed.

The constraint shaped the method. Remedly was a 20–30-person startup with a small user base; full quantitative UX research wasn't an option. So I went qualitative-heavy: interviewed existing users, the customer-experience and sales departments, clinical staff, and Remedly's clinical board members. n=22 across the customer-interview pool, plus internal stakeholders. The first deliverable was a full inventory of the existing application — every page, every button, every data point — paired with what each user role actually did with it.

The customer signals pointed in one direction. 78% of users disliked the UI; 69% said tasks took too long; 75% said the product didn't align with the sales pitch; and 72% used Remedly primarily for scheduling, not for the EHR features. Stack-ranked positives and negatives from the n=22 pool gave the work a target list — the body map and the calendar/booking flow were broadly liked; the click count, the popups, and the time to record medical history were the consistent complaints. 20 of 22 respondents named recording medical history as the worst friction in the original product.

Competitor benchmarking turned the complaints into a target. I rated Remedly against Epic and Cerner on four axes — medical content quality, workflow speed, feature breadth, and usability/UI. Remedly was behind on every one. From Epic, the lessons to copy were customization and a large-userbase UX vocabulary; from Cerner, left-menu navigation, auto-dictation, tables for readability, and a restrained color palette. From both, the failure modes to avoid: oversized icons, outdated visuals, popup-heavy workflows, and tab-based navigation that hides what users actually need.

Customer experience signals

Four findings from sales and customer-experience interviews.

😖

78%

Expressed dislike for the existing UI.

69%

Said the product took too long to accomplish basic tasks.

🎯

75%

Said the product didn't align with the sales pitch.

📅

72%

Used Remedly primarily for scheduling — not for the EHR features.

Competitor benchmark

Remedly vs. Epic and Cerner — behind on every axis.

Scored out of 10 against medical-content quality, workflow speed, feature breadth, and usability/UI.

Medical content

Remedly 6.2
Epic 8.8 · Cerner 8.4

Workflow speed

Remedly 5.0
Epic 5.4 · Cerner 7.2

Features

Remedly 4.8
Epic 9.2 · Cerner 8.4

Usability & UI

Remedly 4.4
Epic 6.4 · Cerner 7.6

The action plan

Six priorities, in order.

Derived from the customer signals, the competitor benchmark, and the clinical-board feedback.

  1. CEHR certification. The single largest financial incentive and a baseline credibility requirement. 22 of 22 respondents flagged its absence.
  2. UI rebuild. Analyze existing workflows, modernize visuals, and reduce click count systematically. The 78% UI-dislike and 69% task-too-long signals collapse into this priority.
  3. Medical-forms customization. The largest feature gap, named by 20 of 22 respondents. The fix was a customization tool, not more pre-built templates.
  4. Booking system rebuild. A new clinical-first system that fixes what 18 of 22 already liked about Remedly's calendar — without breaking what worked.
  5. Billing functionality. The second-largest functional complaint (19 of 22). On-the-spot codes and macros to address smaller-clinic workflows.
  6. Patient-facing app. The post-encounter time problem starts pre-encounter — confirm medical history before the patient walks in. This priority became the patient mobile-app project.
The persona work was untraditional. The standard persona output — name, age, photo, hopes, dreams — wasn't producing decisions. I built a five-trait standardized model (Openness/Extraversion · Conscientiousness · Neuroticism/Extraversion · Agreeableness/Conscientiousness · Likes Ease ↔ Likes Detail) so each persona produced a measurable trait profile. Six personas total. Each one mapped to specific UI implications — the user who's risk-averse and detail-oriented gets confirmation patterns; the user who's calm and methodical gets bulk-action shortcuts. The action plan got pressure-tested against all six before any design work began.
The product

Product we created

Three things shipped from this work — the web-based EHR redesign as the centerpiece, a patient mobile app that solved the unfilled-forms problem, and a 2019 AI concept that raised funding for the company.

The decision that shaped everything

Design for the next ten years, not the next quarter

Why minimalism, why time-per-task came first, and why a daily review loop with the CEO and the medical consultant kept the project moving without getting stuck.

Pick a visual language that ages well. A 20–30-person company can't afford to rebuild its design every three years. I picked minimalism because it doesn't decay the way a trend-driven aesthetic does — done well, a minimalist system reads as current ten years later, the way minimalist work from the last fifty years still feels contemporary today. The financial argument was as important as the aesthetic one.

Optimize for time-per-task, not screens-per-flow. Public data on EHR usage at the time put clinical data entry at three times the patient visit length — 15 minutes of charting for every 5 minutes face-to-face. Every interaction in the new design was scrutinized against that ratio. Faster wasn't the goal in the abstract; faster without losing accuracy or HIPAA compliance was the goal in practice.

Daily collaboration as the engine. I would design a page, review the clinical and HIPAA implications with the medical consultant, review the workflow and product-strategy implications with the CEO, integrate the feedback, and have the next version ready by end of day. The CEO trusted the design decisions and didn't micromanage, which made the loop fast. Customer verification followed once the build was in front of users. Slow per page; fast across the project.

After the redesign

Post-product result research

Same six personas, same workflow areas, re-tested against a high-fidelity prototype of 100+ redesigned pages — with the time-per-task numbers verified against the original baseline.

Time to record medical history dropped 43% — measured against the same workflow that 20 of 22 pre-research respondents had named the worst friction point in the original product. Across the redesigned task surface generally, time-per-task improved by an estimated 60–70% depending on the flow. The persona re-tests across three feature areas — Assessment & Plan, List View, and Body Map — flipped the per-feature ratings on UI, usability, speed, and content from mostly negative in the pre-update review to mostly positive in the post-update review.

The strategy was to copy what worked from the competitors and avoid what didn't. Implemented from Epic and Cerner: the left-menu navigation pattern, auto-dictation that turns interactions into notes, customization as a first-class capability, tables and structured sections for readability, and the ability to scroll through sections instead of clicking between them. Left in their products: cognitive overload from heavy color and icon use, busy workflows, lack of hierarchy, popup-driven customization, and overcrowded top menus. The post-update prototype was the first time Remedly's product looked like it belonged in the same category as Epic and Cerner instead of a generation behind.

Two design ideas were inventions, not imports. "Creation boxes" replaced popups during the encounter flow — a contextual interface that surfaces inline when a user clicks "add," with a "save & next" button so adding multiple items doesn't require reopening the same dialog. The split-screen body map became a collapsible widget that occupied 60% less screen space while preserving every interaction the previous product had supported, plus a muscle/skeletal toggle and a zoom view for focused encounters. On-the-spot billing codes with macros let smaller clinics close out a visit without leaving the encounter flow.

The numbers

Headline outcomes from the post-update research.

−43%

Time to record medical history. The worst friction point in the original product, measured against the same flow.

−60–70%

Time per task across redesigned flows. Estimated; varies by flow.

📐

−60%

Screen space for the body-map widget. Same interactions, far smaller footprint.

🏗

100+ pages

Redesigned to a single design system, in a hundreds-of-pages EHR product.

Competitor strategy

What we copied. What we avoided.

The brand transformation was the unspoken outcome. The product stopped looking like a company stuck in the early 2000s and started looking like a strong, modern company that took itself seriously. That mattered for sales: demos now opened the conversation instead of needing an apology for the screens. The credibility shift didn't show up in a number, but the team felt it on every customer call.
What comes next

Future expansion plan

The 2019 AI bet, what the industry did with it five years later, and what carried forward into the next role.

The voice-AI concept turned out to be the right bet, five years early. In 2019, ChatGPT and Gemini didn't exist. Image-to-image was the cutting edge of AI in design school. The idea of a clinical visit transcribed and structured by software in real time was genuinely speculative. The concept raised the company's funding round — and five years later, ambient-AI scribing became a core EHR feature category. The instinct was right; the timing was the constraint.

What I carried forward into the next roles. The discipline of designing for time-per-task. The conviction that a rebuild needs a catalog before a comp. The habit of a daily review loop with non-design stakeholders. And the lesson that for a small company, picking a visual language that ages well is a financial decision, not just an aesthetic one. All of these moved with me into Sr. Product Designer work at Science 37 and the Director of Product role at Lycia AI.