Director of Product · Lycia AI

I build products that ship, from research to release.

Currently leading product at Lycia AI, building autonomous AI agents for hospitality — deployed in hotels, airports, malls, restaurants, and offices. Before that, six years across UI/UX in San Francisco Bay Area healthcare startups.

📍 San Diego ✉ tuncellih@gmail.com 📞 +1 517 528 6306 🔗 LinkedIn

Currently shipping

Lycia AI — Director of Product

Autonomous AI agents for hospitality. Built end-to-end and now deployed across multiple verticals. The portfolio includes the live product, market research, vertical strategy, customer case studies, and a concept demo for the next expansion.

● Currently shipping

Building a multi-sided AI commerce network for hospitality

Live product (lyciaai.com) + 40-page market analysis + 18-page strategy thesis + customer case studies + first-person PM decision case study + concept demo for the independent-hotel expansion. Roughly 280 pages of designed deliverables across 16 PDFs.

Open the Lycia portfolio

Lycia AI guest-experience platform — desktop hero shown on a MacBook display

Case study · Decentralized clinical trials

Science 37 — Sr. Product Designer

Designed Visit Operations Platform, the scheduling system that allocates 330+ clinical staff across multi-study decentralized trials. Modeled impact: $1.7–3.2M/yr scheduler-side capacity reclaim, scaling to $50–135M/yr with a 6-metro footprint built around the optimizer engine as operating-model substrate.

Internal Optimization Product

Visit Operations Platform — scheduling for decentralized clinical trials

End-to-end product design for the scheduler that powers Science 37's trials — discovery research, concept validation, product architecture, and the shipped UI. Continuity-of-care matching, kit-readiness as a hard rule, and FTE / per-diem distinctions baked into the scheduling engine.

Open the Science 37 portfolio

Science 37 Visit Operations Platform — Appointment Requests queue shown on a MacBook

Earlier role · Healthcare design

Remedly — UI/UX Designer

Sole designer on Remedly's EHR rebuild — a 60–70% reduction in time per task across the practitioner web platform, plus a patient-facing mobile app with gamified intake, and a 2019 voice-AI concept that raised company funding before ChatGPT existed.

UI/UX

Rebuilding an EHR with two-decade-old design — solo

Cataloged a hundreds-of-pages EHR, built a design system from zero, and redesigned every page through a daily review loop with the CEO and a medical consultant. Outcomes: 60–70% time reduction per task, a patient mobile app that solved the unfilled-forms problem, and a 2019 voice-AI concept for visit capture that raised funding before ChatGPT existed.

Open the Remedly portfolio

Remedly EHR — patient overview shown on two tablets

Earlier work · 2016–2022

Selected design projects

UI/UX, branding, and packaging work across SF Bay Area startups, healthcare, and consumer apps. Click any project to see the visual work, or open the full Other Projects page.

PicturePals App

Hubhaus Product Design

UI Design — Wadadu

Personal Finance App Design

SA Promotional Meet Booklet

2018 SA Catalog

2017 SA Catalog

Tyger Brewery Packaging Design

Robotic Compliments & One Liners

Hermanos Salsa

NBS Animal Rescue

My Brother's Keeper Saginaw

Kevin Vauser Corporate Identity

About

From design craft to product strategy.

I started in UI/UX in 2016, designing apps and brand systems across Saginaw, Lansing, and the SF Bay Area. The path to product management came naturally — every design decision is also a product decision, and I wanted ownership of both sides.

Today I'm Director of Product at Lycia AI, where I shipped the company's core agent product and now lead the strategy for our next expansion: an AI-native PMS for the long tail of independent hotels currently underserved by the existing tech stack.

I think in customer journeys, market structures, and ROI math — and I still pick the typeface myself.

Languages

English, Turkish (native) · German (limited)

Certifications

SAFe Agile Expert (2021)

Education

Saginaw Valley State University, 2012–2016

Tools

Figma, Sketch, Notion, Linear, GitHub, Claude Code, the usual suspects